E-commerce is a part of digital technology that plays vital role in today's business world. It has been located that firms which are doing business at both international and domestic level it is required for them to digitalise whole process that may aid company in attaining all the goals and objectives in short period of time (Berman, 2012). Apart from this, it is very much required for companies like eBay, Amazon, Flipkart, AliBaba, and many more to deliver all the products and services to consumers at their home in effective manner so that to maintain sustainability at marketplace of United Kingdom and other countries