Press Release Writing Service UK
Our press release writing service turns your news into a short, factual release that journalists can use quickly. We find the angle, write the headline and opening paragraph, draft quotes for your spokesperson to approve and set it all out in the layout editors expect. You approve every word.
Pricing
Choose your release length and turnaround to see a price before you commit.
| Service | Typical length | Price | Typical deadline |
|---|---|---|---|
| Single press release (300 to 400 words) | Up to 3,000 words | from £18.00 per 100 words | 2–3 working days |
| Release with notes to editors and photo captions | Up to 3,000 words | from £18.00 per 100 words | 2–3 working days |
| Rewrite of an existing release | Up to 3,000 words | from £18.00 per 100 words | 2–3 working days |
Our press release writing service: what you receive
Each release is written as one package, ready to send.
A headline and optional subheading
A headline that states the news in plain words. An optional one-line subheading adds the second most important fact.
An opening paragraph that works alone
Who, what, when, where and why in the first two or three sentences, so the release still works if an editor stops reading there.
Quotes for your approval
Two or three quotes, each linked to a named person with a job title. Your spokesperson approves the exact wording before anything is sent.
Notes to editors and a press contact
Short background on your organisation, your website address and one press contact email. Photo details can go here too.
Press release writing: how we work with you
You stay in control from your first message to the final copy.
Step 1: Send your news and facts
Tell us what is happening, when, who is involved and any figures, reports or photos you have. A short form is enough.
Step 2: Agree the angle and the outlets
We agree what makes the story news and which local, national or trade outlets suit it.
Step 3: Review the draft
We send a draft with the quotes marked for approval. You check every name, number and date.
Step 4: Receive the final release
You get the release in a document, ready to paste into an email or onto your website news page.
The full process is on our how it works page.
Press release formatting
Editors read many releases a day, so a familiar order helps. Public-sector guides suggest the layout below. For examples, read our guide to writing a press release.
| Part | What goes there |
|---|---|
| Date or embargo | 'For immediate release' or an embargo date and time, above the headline |
| Headline | The news in one short line |
| Opening paragraph | Who, what, when, where, why |
| Body and quotes | Detail in order of importance, with named speakers |
| ENDS | Marks the end of the text for publication |
| Notes to editors | Background, figures, photo details, press contact |
How long should it be?
Aim for one page. One guide for small organisations says under 400 words, and shorter if you can. Link to a fuller document if editors may want more.
When to use an embargo
An embargo asks journalists not to publish before a set date and time. Mark it clearly and use it only when you have a real reason, such as an event that has not yet happened.
Press release writer UK: how we write
A good writer knows what editors cut, so we cut it first.
Plain, third-person style
Short paragraphs, active verbs and no jargon. We spell out acronyms on first use and assume the reader knows nothing about your organisation.
Quotes that add something
A quote should give opinion or insight, not repeat the facts. Guides on press writing warn against stock enthusiasm such as 'delighted' or 'amazed'. We aim for how a person would really speak.
Local, trade and national angles
The same news can suit different outlets. A local paper wants the local jobs. A trade title wants the product detail. We shape the angle for the outlets you choose.
Press release services UK: what we do and do not do
We write the release. We do not control what journalists choose to publish.
News we often write about
Product launches, funding rounds, new appointments, awards, survey findings, events and charity appeals.
Timing and follow-up
Send when journalists have time to read, and avoid days crowded with big news. A single polite follow-up is fine; repeated chasing is not. After publication, share it with social media content writing.
Distribution
Distribution to journalists can be discussed separately.
Worked example: from weak to usable
The organisation below is invented. It shows how the same news changes once the facts lead.
| Part | Weak version | Stronger version |
|---|---|---|
| Headline | Exciting news from Eastbrook Community Larder | Eastbrook food bank opens second site to reach 300 more families a week |
| Opening | We are delighted to announce a new chapter in our story. | Eastbrook Community Larder will open a second site on Mill Road on 4 December, serving north-side families. |
| Quote | 'We are thrilled and so grateful to everyone.' | 'Many families made two bus trips to reach us. Now they can get food nearby,' said manager Dee Okafor. |
The stronger version gives a date, a place, a number and a named speaker. An editor can check each one.
What to send us
A short brief is enough. These details let us write without chasing you:
- What is happening, and the date it happens
- The place, and why it matters locally
- Two or three figures you can prove
- Who will be quoted, and their job title
- Photos, and a press contact email
Who it is for
- Small and medium-sized businesses
- Start-ups announcing a launch or funding
- Charities and community groups
- Professional services firms
Common press release mistakes
- A vague or salesy headline
- News buried in the third paragraph
- Quotes that repeat the facts
- Too much background before the point
- No named contact for journalists
Related help
- Release on your own site? See website content writing
- Landing page for the story: landing page copywriting
- Telling your list: email marketing copywriting
- Sharing the news: social media content writing
Meet our business writing specialists
George Whitaker (HND Business; BTEC Level 5 Diploma); Linh Tran (MBA; BA Business Studies). Subject focus: Business & management, Marketing, media & communication, General academic writing.
Get a free quote
Send a short summary of your news, any supporting facts and your preferred release date. We will confirm the price and timescale before we write.
Want to know what happens next? Read how it works.
Sources
- Cairngorms National Park Authority: How to write a press release
- ThinkBusiness.ie: How to write a press release
- University and College Union: Writing a press release
Frequently asked questions
How much does a press release writing service cost?
Price depends on length, research needed and turnaround. Use the price calculator above before you commit. Prices start from £18.00 per 100 words for undergraduate work, rising to £30.00 per 100 words at PhD level.
How long should a press release be?
Usually one page. One guide for small organisations advises under 400 words, and shorter if possible.
Who writes press releases for small businesses?
Small firms often write their own, or hire a writer. We write the release from your facts, and your spokesperson approves the quotes.
How quickly can you write my release?
After you send your facts, we confirm a delivery date before we start. We aim to reply to every enquiry within 24 hours and confirm the delivery time for your brief once we have seen it.
What will I receive?
A finished release with headline, opening paragraph, approved quotes, notes to editors and a press contact line, in an editable document.
Can you guarantee media coverage?
No. We write a clear, newsworthy release. Coverage depends on journalists and the news agenda that day.
Do you distribute releases?
We write the release. Distribution can be agreed separately.
Can you write releases for charities?
Yes. That includes appeals, events, fundraising results and community news. We include beneficiary quotes only with consent.
What is an embargo?
An agreement that journalists will not publish until a set date and time. Show it clearly above the headline.
Do you supply images?
We suggest suitable photos and write captions. You supply the images and confirm you hold the rights.
Is my information confidential?
Yes. We use your news and details only to write your release, and we do not sell your information. Only the specialists and support staff who need your files to help you can see them.